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Gary
Mar 20, 20202 min read
The three-legged stool
Fifty years ago, David Ogilvie famously commented, "I know half of my advertising is wasted; I just don't know which half." Today, the...
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Gary
Mar 20, 20202 min read
"When times are good you should advertise; when times are bad you MUST advertise."
During the last recession in 2008, ad spending dropped by 13%. However, over nearly the past 100 years, it's been empirically proven...
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